Strengthening operations, supply chain, and sales leadership as the company continues to expand globally.

AUSTIN, TX (March 17, 2026) — Screen Innovations® (SI) and Shade Innovations® are pleased to announces three leadership appointments as the company continues to expand its global reach and product portfolio. Together, these key individuals will help strengthen operations, optimize procurement and supply chain performance, enhance customer and dealer support, and drive strategic sales and marketing initiatives across key markets.

Adam Kelinsky will serve as Chief Operating Officer (COO), Jay Woodi has been named Director of Procurement, and Shannon Gustafson has been named Vice President of Sales. Together, they bring deep industry expertise and will play critical roles in advancing the company’s operational capabilities, strengthening supply chain performance, and expanding sales initiatives across key
markets.

As Chief Operating Officer, Adam Kelinsky will oversee engineering, manufacturing, supply chain, procurement, and operational execution across both brands. A mechanical engineer, he brings more than 20 years of experience leading engineering-driven manufacturing and operations organizations across defense, technology, and consumer sectors. Most recently, he served as Vice President of Programs at Saronic Technologies, overseeing a $400M+ portfolio and supporting the launch of large-scale manufacturing operations. He began his career in program and procurement leadership roles with the U.S. Navy.

Jay Woodi, Director of Procurement, brings hands-on experience building procurement capability in fast-scaling, founder-led organizations. He specializes in supporting companies as they grow toward $100M+ scale, with a focus on supplier leverage, cash discipline, and execution speed. He is known for prioritizing supply continuity, resolving critical supplier issues directly, and building strong supplier partnerships to support reliable delivery and new product introductions.

Shannon Gustafson, who has been with Screen Innovations since 2010, has been formally named Vice President of Sales after serving in the role over the past year. A long-time driving force within the company, she has stepped into numerous roles as the organization has grown. Her previous role was International Sales Manager, where she played a key role in expanding the brand into 77 countries and establishing a strong global footprint. Over the past 12 months as VP of Sales, she has continued strengthening dealer relationships and driving international growth.

“Adam, Jay, and Shannon each bring tremendous experience, passion and leadership to our team,” said Ryan Gustafson, CEO of Screen Innovations and Shade Innovations. “We’re excited about what this group will accomplish together as we continue to scale responsibly, support our dealer partners, and deliver the innovative, reliable solutions they count on.”

ABOUT SCREEN INNOVATIONS
Screen Innovations® (SI), designs and manufactures the most innovative projection screens, window coverings, and outdoor shading solutions for residential and commercial environments. Products are engineered and built in the company’s 75,000-square-foot manufacturing facility in Austin, Texas. SI is committed to customer-first design, continuous innovation, and environmentally responsible LEAN manufacturing practices.

ABOUT SHADE INNOVATIONS
Shade Innovations the shading division of Screen Innovations®, is an award-winning manufacturer of motorized projection screens and specialty shading systems. Shade Innovations motorized shades feature a full range of advanced motor and control technologies designed to deliver the performance dealers expect. The SI motor lineup includes RF, Zigbee/RF, and RF/PoE options. Uniquely, every SI motor—including PoE—is bilingual, with RF integrated directly into the motor head, allowing installers to commission shades quickly at the window while maintaining seamless control through external wireless remotes. SI is recognized for its commitment to design excellence, technical innovation, and strong dealer partnerships that bring its products to life.

Shade Innovations 9715-B Burnet Road, Ste. 400 – Austin, Texas 78758 – Phone: 1 (512) 832 6939